GROUNDED

With the rise of plant-based diets, Tracktion was asked to develop an entirely new product category in the form of Hemp burgers. Working closely with Hemp Foods Australia and expert nutritionists we developed and designed three Hemp-based burgers and presented these under the sub-brand ‘grounded’.

The crux of the project involved creating a strong brand and packaging solution for this innovative product that would educate and draw new audiences. We created everything from the product development, brand identity to packaging and collateral.