Grounded
With the rise of plant-based diets, Grounded was launched to offer a range of innovative plant-based products, helping consumers easily reduce meat in their diets.
Tracktion was tasked with developing a new product category: Hemp burgers. Collaborating with Hemp Foods Australia and expert nutritionists, we developed three Hemp based burgers under the sub brand ‘grounded’. Our work spanned the entire process, from product development and brand identity to packaging & collateral creation.
Services provided
Marketing Strategy
Brand Management
Product Development
Trade Marketing
Campaign & Design Creative
Packaging Design
Photography
