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Marketing   |  Design  |  Sales


Nu-lax is a trusted brand established in 1937 in Melbourne. The brand commenced sales through Health food stores. The formulation and packaging has largely remained the same over the past 60 years.

Nulax relieves the symptoms of constipation or an irregular bowel. Nu-lax is listed with the TGA and uses a combination of dried fruits & Senna to keep you regular. Our brief was to modernise the brand, introduce new products, and to keep the Heritage of the brand.

Sales Growth

Through the introduction of new packaging new products access

to China & Hong Kong. Nulax grew rapidly between 2007-2017.


$2.7 million (AUD)


$50 million (AUD)